BIOTRONIK is a manufacturer of cardiological medical technology. The area for electrophysiological solutions has grown into a holistic portfolio through new products and is to be repositioned.
modus supports positioning and messaging development, including new visuals and activation.
The treatment of patients with cardiac arrhythmias is complicated. BIOTRONIKs Technology Suite helps physicians in finding the cause of the condition, saving time, making medicine more economical, and giving patients a better care. The product benefit is the core of the new messaging: The Essence of Arrhythmia.
For the new positioning, we developed a visual that pays tribute to the innovative power of BIOTRONIKs solution. The website was redesigned for this purpose, and sales support measures were redeveloped.
Authenticity and expertise are crucial for credibility in healthcare marketing. With a digital event series - EP Talks - BIOTRONIK EP gives renowned physicians a platform where they can talk about their experience with BIOTRONIKs solution. The global events are produced digitally and streamed live.