enEnglisch
Repositioning of the
Electrophysiology of BIOTRONIK
BIOTRONIK is a manufacturer of cardiological medical technology. The area for electrophysiological solutions has grown into a holistic portfolio through new products and is to be repositioned.
modus supports positioning and messaging development, including new visuals and activation.
Benfits for all stakeholders in the healthcare system
The treatment of patients with cardiac arrhythmias is complicated. BIOTRONIKs Technology Suite helps physicians in finding the cause of the condition, saving time, making medicine more economical, and giving patients a better care. The product benefit is the core of the new messaging: The Essence of Arrhythmia.
Complicated medical technology easily
communicated in an accessible fashion
For the new positioning, we developed a visual that pays tribute to the innovative power of BIOTRONIKs solution. The website was redesigned for this purpose, and sales support measures were redeveloped.
From healthcare professionals for healthcare professionals
Authenticity and expertise are crucial for credibility in healthcare marketing. With a digital event series - EP Talks - BIOTRONIK EP gives renowned physicians a platform where they can talk about their experience with BIOTRONIKs solution. The global events are produced digitally and streamed live.
