Topics like digital transformation, AI, cloud native, and IIoT not only sound complex, they actually are. To show B2B decision-makers why it is worthwhile to deal with them, we have developed relevant value propositions for the brand campaign and translated them into easy-to-understand messages.
The campaign consists of three flights that build up along the customer decision journey: Flight 1 increases brand awareness, while the thematically focused flights 2 and 3 deepen interest and generate leads for the sales team.
All campaign phases are almost exclusively digital: on YouTube, on social and in performance.