enEnglisch
Indoors, outdoors, on cold and warm days. Climbing, kneeling, stretching - the daily grind of working on power systems is challenging. The protective gear you need shouldn't make it more challenging. Gore's protective equipment, up to 50% lighter, offers more freedom of movement for work that depends on it. The USP needs to be communicated quickly with the launch campaign and in the context of the product's application.
GORE PYRAD®
Communication with authenticity
For the launch of the new product, we developed the positioning, including the messaging, and visualized it with the production of the campaign visual and the hero video. In addition to the landing page, modus created the product literature, partner communications, and activation campaign. The campaign works with genuine electricians on real jobs.