schülke is one of the market leaders in the areas of infection prevention and hygiene solutions. The company has long been concerned with the issues of the environment and sustainability - but has not talked about them. This is about to change. mikrozid® universal wipes green line are the starting signal for sustainability communication.
Sustainability is becoming increasingly important for decision-makers and users in hospitals and "outpatient" areas with high hygiene regulations. The campaign developed by modus uses the new 100% plastic-free and climate-neutral product to prove schülke's sustainable measures.
In the early phase of the customer journey, visibility is to be created within the target group to increase awareness of the product and the associated sustainability awareness.
The campaign was designed across all media: Landing page, digital ads, video, print ads, sales documents, trade fairs, and congresses.